Case studies

Melbourne Airport
- new Terminal 4

Too Lovely To Litter

Melbourne Airport - new Terminal 4

Melbourne Airport’s new domestic terminal, T4, was built while Australia’s second busiest passenger airport remained operational 24/7.

Located between T3 and the existing T4 meant the two-and-a-half year construction phase occurred right in the middle of all the action.

With 80,000 daily visitors to Melbourne Airport, this was a challenge in itself. Thrown in too were numerous permanent and temporary closures of nearby roads, nightworks, the relocation of taxis and buses, pedestrian movement changes and the decommissioning of landmarks and facilities like the old Tiger tower and express car park.

Puffafish developed the strategy and lead the day-to-day communications and stakeholder engagement of the new Terminal 4, the new transport hub located adjacent, and associated road network improvements such as the duplication of Melrose Drive.

While providing on-going communication about the immediate changes to passenger behaviour during construction, it was also critical to keep up the momentum of this exciting new home being built at Melbourne Airport for Jetstar, Tigerair and Rex passengers.

Working closely with the project team, Corporate Affairs department, stakeholders and contractors, the communications proved successful with no decline in passenger satisfaction results between the start and end of construction.

Too Lovely To Litter

Victoria’s Coast - Too Lovely To Litter was an environmental campaign to reduce litter along the 2,000km stretch of Victoria’s beautiful coastline.

Instigated by the Barwon Regional Waste Management Group (BRWMG), this state-wide project was a collaboration that included Victoria’s five regional waste management groups and the 17 coastal councils. Other stakeholders included the Victorian Litter Action Alliance and funding partners - Australian Packaging Covenant and the Environment Protection Authority Victoria.

Puffafish was engaged to lead the campaign's communications, which was expansive and extensive.

It included securing and working with campaign ambassador, Environmental Scientist Sheree Marris, who acted as the campaign spokesperson for media and at events.

A series of short videos was produced by Puffafish and shown throughout the campaign, including a two-month stint on the large screen at Federation Square, which was secured at no cost. A campaign website and a range of promotional materials were developed.

Road signage and outdoor advertising included buses and billboards. An art exhibition was created and the installations erected in four MacDonald's venues and carried the campaign messages.

As part of the campaign, council staff were trained in litter auditing and monitoring.

Puffafish Group Pty Ltd

ABN: 99 617066919

Offices in Woodend and Toorak
(both by appointment only)

A: PO Box 1009, Woodend, VIC, 3442

P: 5427 1021


Contact Kristi High direct:


M: 0407 366 466

Contact Anthony Woodcock direct:


M: 0417 441 413